Are You Riding the Mobile Device Adoption Wave?December 14, 2012
The world is growing more connected every day. And the rapid rise of mobile device adoption, coupled with increasing connectivity means that the trucking industry, like so many others, now has an opportunity to reimagine the way it does business.
But first, let’s take a look at mobile device adoption trends…
Do you have a tablet or smartphone?
The answer is most likely, yes.
And a recent report on the state of the Internet and mobile device adoption rates, presented by Kleiner Perkins partner, Mary Meeker, bears that out:
- There are now 1.1 billion smartphone subscribers across the globe.
- 29% of American adults own either a tablet or an e-reader; that’s an increase of 27% from less than three years ago.
- In 2010, 4% of Internet traffic came from mobile devices; now mobile search accounts for 13% of that traffic.
That’s a lot of anytime, anywhere information. And if you’re able to harness it, you’ll be able to carve out a competitive advantage.
Harnessing mobile device adoption for your business
The beauty of smartphones, tablets and the mobile apps they run are the endless opportunities to act on real-time information. In fact, fleets and drivers that harness mobile apps are finding a number of important benefits, like:
Cutting fuel costs. Now, large fleets can monitor fuel prices using OPIS Mobile Spot Ticker app, and alerts can signal the best time to make cost-effective enterprise fuel purchases. Meanwhile, O/Os can use GasBuddy to take advantage of crowd sourced information and locate the cheapest diesel prices for their next fuel-up.
Reducing paper management headaches. Drivers can easily capture signatures, scan barcodes and document cargo damage, instantly providing valuable information to the back office with the tap of a button, and eliminating the worry of missing paperwork.
Improving Hours of Service compliance. Dispatchers can receive HOS alerts at anytime and from anywhere. That gives them the opportunity to make the necessary adjustments needed to keep their drivers legal and shipments running on time.
Keeping trucks on the road. Mechanics can receive DVIRs from drivers in the field, and have replacement parts ordered before trucks even return to the yard.
By acting on real-time information, carriers can limit truck and driver downtime, cut operational costs, and deliver a more customer-centric experience.
And that’s the kind of service that wins contracts.