Steve Largent to Deliver Keynote at Xata User Event (XUE) in Minneapolis August 12-14, 2012

Early-bird registration for XUE ends March 31

MINNEAPOLIS, Minn. March 27, 2012—Xata Corporation (NASDAQ: XATA), a leader in fleet optimization software, today announced that Steve Largent, former Congressman, National Football League (NFL) Hall of Fame receiver and current president and CEO of CTIA-The Wireless Association®, will deliver the keynote address during the Xata User Event (XUE) August 12 – 14, 2012, in Minneapolis. XUE is the premier event for XataNet and Xata Turnpike users and others in the trucking industry who want to learn how to thrive in today’s tough economic environment.

Largent’s keynote address, scheduled for Monday, August 13, will focus on the wireless trends that are shaping the future of the trucking industry, drawing on his rich history as the president and CEO of CTIA-The Wireless Association and his more than seven years representing Oklahoma’s First Congressional District in Congress where he served as the vice-chairman of the Energy and Air Quality Subcommittee. He also served on the Telecommunications, Oversight and Investigations and the Environment and Hazardous Materials subcommittees.

“I look forward to sharing insights I have learned from my experiences from the National Football League to Congress to the highly competitive wireless industry,” Largent says.

A member of the NFL Hall of Fame since 1995, Largent was a record-setting wide receiver with the Seattle Seahawks for 14 years, where he set six career records and participated in seven Pro Bowls. Before taking the helm at CTIA, Largent worked as a consultant for Washington, D.C.-based Wiley Rein & Fielding and traveled the country as a highly sought-after motivational speaker. Largent has received numerous awards for his achievements including being named one of the Ten Outstanding Young Americans by the Jaycees and the NFL Man of the Year for his commitment to community service, as well as receiving the Golden Plate Award by the American Academy of Achievement. Athletes in Action also awarded Largent the first Bart Starr Award for serving as an exemplary role model both on and off the field.

“We’re honored to have someone of Steve’s experience and caliber shed light on wireless trends for XUE attendees, as the trucking industry and the technology it uses changes rapidly every year,” says Christian Schenk, vice president of product marketing, Xata. “Xata is at the forefront, helping customers and the industry understand and use these changes to their advantage to thrive in today’s tough economic environment.”

Focused on fleet optimization, compliance and the trends affecting the trucking industry, the event features an extensive education program, including presentations by industry experts and many of the leading companies with whom Xata partners. The event also provides Xata customers an opportunity to meet, socialize and share success stories. Xata team members will be on hand to answer questions, offer advice and interact with users to learn more about how Xata can better meet their needs.

Attendees can save $200 by registering at the early-bird rate of $495 before March 31, 2012. For more information and to register, visit For questions, email

About Xata

Xata Corporation (NASDAQ: XATA) provides intuitive, automated fleet management software solutions to the trucking industry. By delivering real-time critical information on vehicle and driver performance, Xata makes it easy for fleet managers, dispatchers and drivers to collect, sort, view and analyze data to help reduce costs, increase safety and compliance, and improve customer satisfaction.

Our award-winning solutions include 1) XataNet, a full-featured, enterprise-wide solution that helps private and for-hire fleets drive continuous improvement, and 2) Xata Turnpike, a technologically advanced, low-cost, easy-to-install solution that runs on drivers’ existing cell phones, smartphones and tablet computers. Both solutions help fleet managers and drivers meet established and emerging electronic onboard recorder (EOBR) regulations. We also offer a portfolio of professional services, including implementation, training and consulting, to help our customers deliver bottom-line results. For more information, visit or call 1.800.745.9282.


Megan Mahoney
Xata Corporation